The Catalyst Framework
A catalyst creates the conditions for change, brings the right elements together and accelerates progress towards better outcomes.
01
UNDERSTAND
Understanding the context, governance and conditions that shape where you're trying to get to
02
DEFINE
Developing strategy, priorities and positioning based on evidence, opportunity and your specific context.
03
EQUIP
Selected experts, practical knowledge and collaboration that build leadership, organisational capability and stakeholder alignment — so your team can lead with confidence.
04
TRANSFORM
Turning strategy into action through selected experts, innovation, partnerships and hands-on implementation — to make change happen.
05
SUSTAIN
Creating measurable outcomes and long-term value — for the organisations we work with, the people they serve, and the sector they're part of.
From Challenge to Step Forward
Every Catalyst project begins with the real challenge: the context, ambitions, constraints and people that shape it.
We bring together the right expertise to turn that understanding into practical, coordinated action — and stronger outcomes for destinations.
ILLUSTRATIVE CASE 01 — DESTINATION
A destination wants to strengthen its competitiveness and develop a more integrated visitor economy with the limited resources it has.
We assess the destination’s context, stakeholders, governance and market position, then design a strategy around its specific opportunities and challenges.
The result is a practical destination strategy with clear priorities, actions and responsibilities. The Destination Catalyst Network offers monthly guidance to the destination team.
ILLUSTRATIVE CASE 02 — CONGRESS CENTRE
A congress centre wants to optimise its sales strategy and attract more international business events.
We assess the existing sales approach, market opportunities, available data and the realistic capacity of the team.
We do not simply write an ideal plan on paper — we develop a plan the team can actually deliver.
ILLUSTRATIVE CASE 03 — DMC
A DMC wants to become more competitive and strengthen its position in international markets.
We work alongside the existing team to understand current processes, capabilities, market positioning and opportunities for improvement.
We work alongside the team as team members — not simply as external consultants delivering a report.
ILLUSTRATIVE CASE 04 — ASSOCIATION
An association is looking to update how it reaches out to host destinations.
We review the existing documents and processes. We build new documents and propose new processes together with the association.
We work together with the association to implement the changes.