The Founder
Jan Oršič
Jan Oršič is a tourism and business events professional with more than 20 years of experience in tourism and the international meetings industry. Since 2017, he has led the Ljubljana Convention Bureau at Ljubljana Tourism, where he was responsible for positioning Ljubljana as an international destination for association conferences, scientific meetings, corporate events and sporting events.
Jan has extensive experience across both destination management and the private sector, with a particular focus on international association business, destination development and strategic partnerships. He has played an active role in the development of Ljubljana’s international meetings industry and regularly represents the destination at leading global business events platforms.
He was a Board Member of ICCA and Vice Chair of the Knowledge Group at CityDNA, reflecting his active role in the international meetings industry. Alongside his professional career, Jan is a habilitated lecturer in Tourism at the University of Maribor, combining practical industry experience with an academic interest in the role of business events in destination development and knowledge-based societies.
The Co- founder
Irette Ferreira
Irette Ferreira is a global business events specialist with 20 years of experience working within the international conference market. Her career began at the Cape Town International Convention Centre, before moving to the Qatar National Convention Centre and then Abu Dhabi National Exhibitions Company, where she held senior international sales roles focused on winning international association conferences.
Irette then led Business Events Wellington, establishing the city’s global footprint in Oceania and supporting the successful launch and long-term pipeline for Tākina Wellington Convention and Exhibition Centre.
She has since returned to South Africa, where she focuses on consulting and supporting venues and destinations to attract and win more international conference business in the international association market.
Having lived and worked across three continents and four countries, Irette has a deep understanding of what it takes to put a destination on the world map and how to navigate local requirements alongside international needs. Her expertise lies in building networks, locally and internationally, and supporting business growth through those networks — primarily working with emerging destinations and new convention centres to build their reputation from the ground up.